Sweet Cheeks was established in 2002 by mom and designer Lisa McCoy. Lisa got her start in the apparel industry in 1994 working for one of America’s top bridal salons in Costa Mesa, CA, and in 1997 while living in New York City she worked for well known celebrity designer Vera Wang. After receiving a degree in Art and with over 10 years of experience working in the fashion industry, her efforts would eventually evolve into an exciting design business. In 2001 she and her husband Dennis welcomed to the world their first son Benjamin Thomas, and two years later their second child Sean Gregory. With the inspiration of her two beautiful boys she set out to create an adorable line of infant and toddler clothing that reflects her taste in children's fashion as well as incorporating her new role as mom. Her mission was to find cozy & colorful fabrics that washed well and matched the quality of her designs. Sweet Cheeks is a fun collection of trendy tees & soft knit sets using bright & cheerful studded motifs and humorous phrases.